Athletic Brand Standards

FOR RECREATION AND ATHLETICS USE ONLY

Athletics primary logomark

PRIMARY LOGOMARK

Athletics primary wordmark

PRIMARY WORDMARK

Athletics primary youthmark

YOUTHMARK

THE PRIMARY LOGOMARK, WORDMARK AND YOUTHMARK ARE USED BY THE RECREATION AND ATHLETICS DEPARTMENT ONLY. PERMISSION TO USE THE ATHLETICS LOGOS MUST BE OBTAINED BY CONTACTING: ATHLETICLOGOS@UCMERCED.EDU.

FOR CAMPUS USE ON STUDENT-RELATED MATERIALS ONLY

Athletics primary mascot

PRIMARY MASCOT

Athletics secondary mascot

SECONDARY MASCOT

Athletics retired mascot

RETIRED, DO NOT USE
ORIGINAL BOBCAT MASCOT

THE PRIMARY AND SECONDARY MASCOTS ARE APPROPRIATE FOR USE IN STUDENT-ORIENTED PUBLICATIONS ONLY. ANY CURRENT STUDENT ORIENTED MATERIALS THAT INCLUDE A BOBCAT MUST BE UPDATED WITH THE PRIMARY AND SECONDARY MASCOTS (PICTURED ABOVE ON THE LEFT AND CENTER). PLEASE DO NOT USE THE RETIRED ORIGINAL BOBCAT MASCOT (PICTURED ABOVE ON THE RIGHT).

FOR MORE INFORMATION ON SUITABLE USE OF THE PRIMARY AND SECONDARY MASCOTS, CONTACT UNIVERSITY COMMUNICATIONS AT 559-241-7411 OR COMMUNICATIONS@UCMERCED.EDU.

LICENSED VENDORS

Image Masters
429 Grogan Ave. | Merced, CA 95341
209-723-1691

R&D Specialty Co, Inc.
2903 Saturn St., No. C | Brea, CA 92821
714-985-0270

THIS IS A PARTIAL LIST OF THE PREFERRED VENDORS THAT HAVE BEEN APPROVED TO PRODUCE APPAREL AND SPECIALTY ITEMS USING THE UNIVERSITY’S ATHLETICS BRANDING LOGOS. THESE VENDORS HAVE AGREED TO ABIDE BY THE UNIVERSITY’S BRANDING GUIDELINES AND PURCHASING POLICIES. CONTACT THE CAMPUS STORE, 209-228-2665, FOR A COMPLETE LIST OF LICENSED VENDORS.

FOR MORE INFORMATION, CONTACT UNIVERSITY COMMUNICATIONS AT 559-241-7411 OR COMMUNICATIONS@UCMERCED.EDU.