Campus Signange Brand Standards

OFFICIAL FONTS FOR USAGE

Primary fonts for wayfinding signage:

Frutiger| Minion Pro | Trajan Pro

Primary fonts for donor signage:

Bembo | Optima

BRAND ELEMENTS FOR SIGNAGE

UC Merced Logo with Seal
File Format: EPS
 

UC Merced Logo No Seal

File Format: EPS

ACCEPTABLE ALTERNATE FOR READABILITY ONLY.
PREFERENCE IS TO PRINT WITH THE SEAL INCLUDED.

SEAL OF UC MERCED

Seal of UC Merced
File Format: EPS

THIS SEAL IS USED UNDER THE AUTHORITY OF THE REGENTS OF THE UNIVERSITY OF CALIFORNIA. THE SEAL MAY NOT BE ALTERED.

PLEASE NOTE THE 1868 UC SEAL IS NOT INCLUDED IN UC MERCED'S BRANDING GUIDELINES. YOU ARE REQUIRED TO USE THE UC MERCED SEAL SHOWN ABOVE.

COLORS FOR SIGNAGE

MERCED RIVER BLUE FOOTHILLS GOLD BLACK WHITE
       
PMS 546 PMS 4515