Print Brand Standards

BRANDING ELEMENTS FOR PRINT

UC MERCED LOGO FOR PRINT

The UC Merced logo and seal should be sized to usage size first in Adobe Illustrator and exported into the file format you need, such as JPG, PNG or TIFF pending application. This prevents pixelation and other distortion issues.

UC Merced Logo with Seal
File Format: EPS
 

UC Merced Logo No Seal

File Format: EPS

ACCEPTABLE ALTERNATE FOR READABILITY ONLY.
PREFERENCE IS TO PRINT WITH THE SEAL INCLUDED.

UC Merced logo - knockout

Knockout File Format: EPS

SEAL OF UC MERCED

Seal of UC Merced
File Format: EPS

THIS SEAL IS USED UNDER THE AUTHORITY OF THE REGENTS OF THE UNIVERSITY OF CALIFORNIA. THE SEAL MAY NOT BE ALTERED.

PLEASE NOTE THE 1868 UC SEAL IS NOT INCLUDED IN UC MERCED'S BRANDING GUIDELINES. YOU ARE REQUIRED TO USE THE UC MERCED SEAL SHOWN ABOVE.

 

DEPARTMENT FORMAT

UC MERCED LOGO WITH NAMES OF SCHOOLS AND DEPARTMENTS

UNIVERSITY COMMUNICATIONS REQUIRES THAT UNITS UTILIZE THIS LOGO FORMAT RATHER THAN CREATE STAND-ALONE LOGOS. BELOW IS A SMALL SAMPLING OF CAMPUS DEPARTMENTS. PLEASE CONTACT JENNIFER BIANCUCCI FOR ORIGINAL ART AT JBIANCUCCI@UCMERCED.EDU OR 559-241-7411.

Department logos for UC Merced

ACCEPTABLE ALTERNATE FOR READABILITY ONLY. PREFERENCE IS TO PRINT WITH THE SEAL INCLUDED.

WORDMARK OF THE UNIVERSITY OF CALIFORNIA

PLEASE CONTACT JENNIFER BIANCUCCI FOR ORIGINAL ART AND GUIDELINES FOR USAGE AT JBIANCUCCI@UCMERCED.EDU OR 559-241-7411.

Wordmark logos for UC Merced

OFFICIAL UC MERCED FONTS FOR PRINT

  • Primary Serif: Minion Pro
  • Secondary Serif: Bembo (donor signage), Centaur MT, Weiss
  • Primary Sans Serif: Kievit OFC Pro
  • Secondary Sans Serif: Avenir LT Std, Freight Sans Pro, Frutiger, Meta, Futura, Myriad Pro, ITC Officina Sans

CONTACT JENNIFER BIANCUCCI AT JBIANCUCCI@UCMERCED.EDU OR 559-241-7411 FOR UNIVERSITY LICENSED FONTS.

Official UC Merced fonts for print
 

THE 'DO NOT' LIST

Do not use this logo

Please do not stretch/distort the logo. Scale uniformly, the same percentage reduction or enlargement in both height and width. In most software, hold the shift key down to scale uniformly.

RETIRED LOGOS, PLEASE PHASE OUT

EFFECTIVE SEPT. 2, 2016, PLEASE DO NOT USE THESE RETIRED LOGOS ON ANY NEW MATERIALS PRODUCED.

Phase out these logos