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Graphic Standards

To help you create attractive publications that tie in with UC Merced's existing branding, University Communications offers a Graphic Standards Manual (PDF).

In this online publication, you will find the guidelines for using the campus branding elements. You will also find the campus official color palate, type families, and guidelines for using the logo, seal and bobcat.

If you have questions, contact Principal Graphic Artist Jennifer Biancucci at 559-241-7411.