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Color Brand Standards

Use the noted PMS numbers or CMYK breakdowns for proper color matching in print. Never choose a PMS and then convert to CMYK as your print results will not be correct. 

Only use CMYK for printed pieces if you cannot use PMS colors. RGB is only to be used for web-based work, never for print.

For print projects on vinyl or other mediums, vendors should color match to the following color standards.

Note: The following print colors will appear different on various computer monitors.

Print colors:

  Yosemite Lake Blue
PMS 295
C100 M84 Y36 K39
  California Poppy Gold
PMS 110
C16 M31 Y100 K1

Web colors:

  Merced River Blue
Hex #092f44
R9 G47 B68
  Foothills Gold
Hex #a29061
R162 G144 B97

Print and Web Secondary colors:

  Wildflower Baby Blue Eyes
PMS 7461
C95 M42 Y6 K0
Hex #007CBA
R95 G132 B152
  Sierra Sky Blue
PMS 632
C95 M42 Y6 K0
Hex #0091B2
R41 G128 B185
  Yosemite Snow White
C1 M3 Y6 K0
Hex #F8F5EC
R248 G245 B236
  Half Dome Slate
C62 M54 Y53 K27
Hex #5B5B5B
R91 G91 B91
  Merced Rye Green
C97 M35 Y100 K34
Hex #235B16
R35 G91 B22