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Print Brand Standards

BRANDING ELEMENTS FOR PRINT

UC MERCED LOGO FOR PRINT

The UC Merced logo and seal should be sized to usage size first in Adobe Illustrator and exported into the file format you need, such as JPG, PNG or TIFF pending application. This prevents pixelation and other distortion issues.
 

UC Merced logo

 

UC Merced logo - knockout
 
File Format: EPS
 
Knockout File Format: EPS

 

SEAL OF UC MERCED

Seal of UC Merced
File Format: EPS

This seal is used under the authority of the Regents of the University of California, The seal may not be altered.

Please note the 1868 UC Seal is not included in UC Merced's branding guidelines. You are required to use the UC Merced seal shown above.

 

WORDMARK OF THE UNIVERSITY OF CALIFORNIA

Please contact Jennifer Biancucci for original art and guidelines for usage at jbiancucci@ucmerced.edu or 559-241-7411.

Wordmark logos for UC Merced
 

OFFICIAL UC MERCED FONTS FOR MARKETING COLLATERAL

  • Primary Serif: Minion Pro
  • Secondary Serif: Bembo (donor signage), Centaur MT, Weiss
  • Primary Sans Serif: Kievit OFC Pro
  • Secondary Sans Serif: Avenir LT Std, Freight Sans Pro, Frutiger, Meta, Futura, Myriad Pro, ITC Officina Sans

Fonts are available for purchase online through various vendors such as Fonts.com.

Official UC Merced fonts for print
 

THE 'DO NOT' LIST

UC Merced logo

Please do not stretch/distort the logo. Scale uniformly, the same percentage reduction or enlargement in both height and width. In most software, hold the shift key down to scale uniformly.

RETIRED LOGOS, PLEASE PHASE OUT

EFFECTIVE SEPT. 22, 2016, PLEASE DO NOT USE THESE RETIRED LOGOS ON ANY NEW MATERIALS PRODUCED.

Do not use this logo

Retired UC Merced logo

 

Phase out these logos